Driving Organic Traffic and Boosting Conversions: The Mattress Pro Case Study

Web Design London Portfolio - Mattress Pro


In this case study, we delve into the success story of The Mattress Pro, a revolutionary camping mattress brand. Our web design agency partnered with The Mattress Pro to create a compelling website and implement effective SEO strategies that resulted in increased organic traffic and an impressive 5% conversion rate. Let’s explore the key details and the journey towards their remarkable achievements.

Client Overview:

The Mattress Pro offers two exceptional camping mattresses, namely MATTRESS PRO and MATTRESS PRO 2. The first version requires manual inflation using breath or an external air pump, providing an affordable option. On the other hand, the MATTRESS PRO 2 boasts a built-in pump for quick inflation within five seconds. This innovative product has captivated camping enthusiasts with its unique features and unmatched comfort.

The Challenge:

The Mattress Pro aimed to establish a strong online presence, improve search engine rankings, and drive more conversions. Our agency took on the challenge to create an engaging website that effectively communicated the brand’s value proposition while maximizing its visibility on Google search results.

Strategies and Solutions:

1. Website Design and Development:

Our team crafted a visually appealing and user-friendly website for The Mattress Pro, showcasing the key features and benefits of their camping mattresses. We emphasized the lightweight nature, compact design, and durability of the products. The website offered a seamless browsing experience with intuitive navigation, compelling visuals, and persuasive call-to-action elements.

2. Search Engine Optimization (SEO):

To boost organic visibility and attract targeted traffic, we implemented comprehensive SEO strategies. Extensive keyword research was conducted, and relevant keywords were seamlessly integrated into the website’s content, meta tags, and headings. Optimized page titles, descriptions, and image alt tags were utilized to enhance search engine indexing. Additionally, we focused on building high-quality backlinks to improve the website’s authority and credibility.

3. Customer Testimonials and Social Proof:

We leveraged the positive feedback from satisfied customers to build trust and credibility. Testimonials from Victoria J, John M, and Peter T were prominently featured on the website, providing authentic and persuasive accounts of their experiences with The Mattress Pro. This social proof played a crucial role in instilling confidence and encouraging potential customers to make a purchase.

4. Conversion Rate Optimization (CRO):

To maximize conversions, we implemented various CRO techniques. A strategically placed and compelling call-to-action urged visitors to “Buy Now,” emphasizing the convenience of the product. Clear product descriptions, accompanied by highlighted features and benefits, ensured visitors had all the necessary information to make an informed decision. Additionally, we integrated a “Buy 1, We Plant 1” initiative, aligning the brand with eco-conscious consumers and contributing to a positive social impact.

Results and Impact:

Our collaborative efforts with The Mattress Pro yielded outstanding results:

  1. Increased Organic Traffic: Through effective SEO strategies, The Mattress Pro achieved higher rankings on Google search results, resulting in a significant boost in organic traffic. Increased visibility in relevant search queries attracted a larger audience actively searching for camping mattresses.
  2. Impressive Conversion Rate: The combination of an engaging website design, persuasive content, and social proof contributed to a remarkable 5% conversion rate. The compelling call-to-action and seamless user experience motivated visitors to take the desired action and make a purchase.
  3. Positive Customer Feedback: The testimonials from Victoria J, John M, and Peter T reinforced The Mattress Pro’s reputation as a reliable and high-quality brand. Positive reviews not only encouraged conversions but also cultivated a loyal customer base.


Through our collaborative efforts, The Mattress Pro experienced significant growth in organic traffic and achieved an impressive 5% conversion rate. The optimized website design, effective SEO strategies, persuasive content, and social proof played key roles in capturing the attention of camping enthusiasts and converting them into satisfied customers. The success of The Mattress Pro demonstrates the power of strategic web design, SEO, and conversion rate optimization in driving business growth and establishing a strong online presence.